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Positioning your agency for growth

A few practical moves that help travel agencies grow bookings and get more from every season.

Growth Plan6 min read
Growth checklist
Define your core markets
Grow repeat bookings
Expand to new destinations

Define your core markets

Most growing agencies are known for something: a region, a type of trip or a type of traveller. Look at where you already book most and make that your core. It makes your offers sharper and your marketing easier.

Grow repeat bookings

  • Follow up after every trip and ask what your clients want next.
  • Keep notes on preferences like board type, room type and neighbourhood.
  • Offer returning clients early access to seasonal deals.

Expand into new destinations

With 3.4M hotels across 140+ destinations, you can test new places without new supplier contracts. Start with one destination close to your core, build an offer around it and compare results after a season.

Use your dataOn the Growth Plan, market insights show destination demand and your booking trends, so you can choose where to expand with more confidence.

Get hands-on support

Growth Plan agencies get practical advice from our team to position their business strategically and identify opportunities for growth. Contact us about growth.