Start with destination demand
The insights dashboard shows the destinations your clients and your market are searching for most, and where interest is rising. Use it to decide which destinations to feature in your offers and campaigns.
Read your booking trends
Compare bookings and room nights with the previous period. Look for:
- Destinations that are growing for your agency, which may deserve more promotion.
- Seasonal patterns, so you can prepare offers before demand peaks.
- Gaps between what your market searches for and what you currently sell.
ExampleIf searches for Lisbon are rising in your market but you rarely book it, try an autumn city-break offer and watch how it performs in the next period.
Turn insights into a plan
Bring your questions to a growth session with our team. We help you review your booking mix, spot high-demand destinations and plan next season's focus.
Where to find insights
Market insights are part of the Growth Plan. Talk to us to get started.